ViVi magazine has taken a crack at the concept of GAL of the Future with April’s latest cover featuring Nicole Fujita. The idea behind the concept is GAL with the SNS trend that’s currently going on re-imagining purikura machines and whatnot.
Thank you, I hate it
For the longest time, Gal☆Mo have heavily influenced Gyaru fashion trends. The majority of the ones we looked up to that appeared in magazines like EGG, Ranzuki, Popteen, and more are now grown up, mothers, YouTubers, and for the most part have their own fashion line which reflects their lifestyle and age outside of Gyaru: a total 180 to what Gyaru fashion actually is. This, on top of business strategy with changing over the course of time based on the consumer’s demand (I’m looking at you, Dolly Wink) has basically obliterated the gaudy, OTT style most of us know, love, and yearn to get back.
Gal of the Future – Revisited
So here’s what I think: Gal of the Future is the past. Just based off of observation, what would happen if every single GAL brand and style came back? Japan’s once vibrant Shibuya is overrun with nothing but beige and white plus other bleak colors we see in fast fashion stores overseas. Clearly enough, the 2007-2013 style wouldn’t be extremely popular, but the “retro” 90’s-2000’s style?
- ALBA ROSA would make enough of a splash just like it did when it had its collaboration with SPINNS in 109. The prices would be more accessible to the older generations (college and above).
- The older purikura machines, and even then not exactly necessary to make a comeback! Bring back the era of cheki and markers.
- Make use of your phone’s screen time feature and put the blasted phone down for even a little and hang out with friends. Party! Be part of the now trending パリピ culture!
- Bring back the tans and harsher, less neat makeup; not necessarily Tsuyome. Just go oldschool. Channel your inner 90’s Gal and put your little grain of sand in bringing back kogal (if you’re in school), Amura, Amekaji, or break the rules and do your own thing – but do it retro.
Business is based on supply and demand. If more people showed a demand for older generation style and brands, what would happen to current brands? They’d have to cater to the majority of the target audience in order to still become relevant. This is also one of the key factors that GAL brands have either been discontinued or have changed direction completely (I’m looking at you, Cecil McBee; I’ve got a bone to pick with you).
What does your version of Gal of the Future look like?