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Guide: セレブーGyaru

April 13, 2020

It’s time for another Gyaru guide! If you missed the first of the series for Old School Gyaru, you can visit it here! So, before jumping into this, it needs to be said that there are a couple of different ways to go about the celebrity Gyaru route: old school or modern. Old school combines elements from the 90’s up to mid 2000’s, so think Namie Amuro, Ayumi Hamasaki, Koda Kumi for Japan celebs, and Britney Spears, Christina Aguilera, Lindsay Lohan for western celebs. In fact, you can probably get away with blinging up an Amura style for this and it’ll be exactly that type of old school celebrity Gyaru vibe. The second more modern one is widely popular among kyabajou and influencers (mainly former GAL models that either have their own brand, are youtubers, or similar); this is a more westernized type of celebrity Gyaru style and screams LUXE (high end food, traveling, and brand).

I’m not really going to discuss the first one since there’s no one that could explain this better than actress Eliza Ikeda in her latest Vogue Girl JP feature alongside Ana Diamond Class and Piña Niña.

Characteristics

Old School セレブー: If you saw it on a celebrity at the VMAs circa 1999 up to 2003, that’s what you’re going for. Here’s the VMAs 2002 Red Carpet as an example. Brands like these focus on being gaudy and more casual than higher-end brands and couture items. These can range from sweatsuits (Juicy Couture) all the way to short shorts and… that’s right, I’m going there: apple bottom jeans (boots with the fur [with the fur!])

Modern セレブー: For Japanese brands, any of the brands shown by the Gals in this post will be good enough! These are incredibly simple designs mainly consisting of one single color, color blocks, or the brand name (i.e. Supreme). Shoes and other accessories tend to be the gaudier pieces whereas old school is really…everything; however, it’s not always the case.

Starter Brands

Channel your inner Paris Hilton with a Juicy Couture tracksuit or start off with a few statement pieces from Coach or Michael Kors. These two usually have outlets with 60-70% off on items, so it’s a lot more affordable than other modern brands like Balenciaga, Fendi, Burberry.

I Want to be Serebu but I can’t Afford it

I totally get it! Honestly, I still find it ludicrous to spend on a $450+ flight, yet I have no problem dropping $350+ on a shopping spree, which depending on where you are in the income spectrum, can be a whole two-week’s paycheck or only a fraction. I’ve got a few tried and true tips for this but really all it boils down to is discipline. For example, I prioritize travel over just about anything, so most of my Japanese brand is second hand and my western brand is primarily outlet-based. While I notoriously spend between $300-$500 on shopping whenever I’m out, I don’t shop every week. I usually do little buys in between that are under $90 and then the bigger hauls are more spread out, so it makes bills and other necessities easy to work with.

TIP #1: Organize your month

Basically, figure out what you spend on and where your money goes on a monthly basis. Can you set spare a couple hundred (give or take) each month? If not, what’s reasonable and what will make you not have buyer’s remorse? By planning out when and where your money goes to certain things (car payments, loans, groceries, rent), you’re able to understand your spending habits better and justify to treat yourself every once in a while.

TIP #2: STORE CARDS ARE YOUR FRIENDS

… If you know how to use them. Outside of my Apple card, I don’t have any actual credit cards except for two store ones: Torrid and Kohl’s. With these three cards, I’m able to do a little bit of extra spending without destroying my bank account, and it’s helped build my credit score from mid 500s to early 600s (not much but when you start as a virtual ghost like me with zero credit, that’s actually a pretty good thing). Stores like Torrid are usually the easiest to get a credit card on, but you can apply for other credit cards such as Nordstrom, Macy’s, and more. Again, once you have these, you’ll want to map out when you need to pay for your expenses on those cards so you don’t get interest fees and bad reports on your credit report. (Yup, sometimes I’m an adult).

tip #3: start only with outlets and sales, friends that work with these brands are even better

Brand outlets are practically everywhere and these usually have “outdated” items for cheap. My most expensive buy so far was actually a Coach varsity-style jacket that originally cost $800 and I managed to get it for $250. An ex’s sister revamped her wardrobe once and started using nothing but brand, specifically Jimmy Choos. When I asked her how she did it, she told me one of her new friends actually worked at the store she got them at and would give her the employee discounts.

TIP #4: statement pieces are a great way to start

You don’t necessarily have to buy an entire outfit yet! Start small with an accessory or two and match it with a single color oversized hoodie – no one has to see the logo for Instagram purposes and no one has to know but you! When I started buying brand, I had an entire purse collection until I realized I really hate using purses and I put them all through hell anyway. After that, I moved on to Bebe and BCBGMaxazria which are still some of my favorites to date. 

Tip #5: date yourself, treat yourself

One of my all-time favorite ways to pretend I’m living the life of the rich and famous! Dedicate at least one night per month to take yourself out on a date and go all out. Dress yourself to the nines, go to that fancy restaurant and club that just opened up and eat that ridiculously expensive dinner that the latest pop-up chef has on the menu. Not only will you feel good doing so, but it’ll motivate you to dress and technically emulate that serebu life we’re trying to obtain here. If the whole food thing isn’t your thing, why not put that same money into having a mini vacation getaway or stayaction? Looking to save? I’ve got an ex-coworker that buys herself a bouquet of flowers every time she needs a little pick me up. Why not? TREAT YO’ SELF!

TIP #6: second-hand items are great starters

This works particularly well for old school Serebu because the majority of these brands are discontinued or have a deal to come back through a random fast fashion brand which makes them even more affordable. A lot of 90’s brands like Rocawear for women are available for re-sale on sites like ThredUp where literally I think one item on there costs under $5 USD so I mean… that’s a pretty good way to get started on this without breaking the bank.

Finding Brand

old school セレブー
  • Rocawear
  • L.A.M.B (Love Angel Music Baby by Gwen Stefani)
    This is now a sunglasses only brand but you can probably find these items for secondhand online
  • Baby Phat
  • Ed Hardy
  • Karl Kani
  • Juicy Couture
modern セレブー
  • Sugar (JP)
  • Emiria Wiz (JP)
  • COCO by Airi (JP)
  • Balenciaga
  • Chanel
  • Alexander McQueen
  • Fendi
  • Givenchy
  • Guicci
  • Burberry

Resources

blog POSTS:

Black Queen: High fashion brands that a kyaba buys to reward herself (JP)

Suzu Usa: Case Study – Coco Airi (sometimes called the Louboutin Celebrity GAL or Celebrity Wife) (JP)

As usual, hope this guide helps you live your celebrity alter ego life, even if just a little! I’ve since started a Pinterest account, so feel free to pin this as a resource with the image below:

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About

Danyy here! Most times you can find me at the photo pit, other times you can find me babbling on about all things Gyaru.

Generational shit. . I’ve been obsessed with the Generational shit.
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I’ve been obsessed with the 80’s and 90’s for as long as I can remember. Anyway, found a pretty cool retro MTV shirt and decided to try to do some vivid makeup.
The pandemic feels like… ↑↑↑ Can we talk f The pandemic feels like… ↑↑↑
Can we talk for a minute about my obsession with pop culture and (vintage) horror? 😩💕

I used to love horror movies as a child, literally all of the classics of the 80’s and 90’s! I probably saw the Exorcist movies more than I knew how to count before I was 6 years old, lol. I’m not as huge of a fan as I used to be, especially for the newer Hollywood films, but you can never beat a classic.

My most “recent” memory is going to my favorite bar @yuccataproom for Halloween and drinking while watching a horror movie on the big TV. With Inktober as well, @creeptoberclub is hosted by the talented @tragicgirls.co and @classycreeps (and the way I discovered my obsession for this art style).

I’d actually had made it my mission back in October when I was following the Creeptober Club that I would purchase their artwork the moment I felt that I was financially stable enough to do so, and with the project of revamping my room completely and giving it life plus the pandemic and the pinch that many small businesses are in, I couldn’t think of a better way to support two of my favorite artists than by re-doing my room with their artwork. 🥰

PS: Going back to the topic of classics, I highly recommend any of the old black and white horror movies! And if you’re not big on horror, especially with what Hollywood puts out nowadays, I greatly recommend the horror movies that Abbott and Costello starred in. My favorite one is Abbott & Costello Meet the Mummy!
#ohnoesdani #bedroomrehaul #quarantinemakeovers #wallart #supportsmallbusinesses #talentedartists #vintagehorror #creepygirlsclub #popculture #hollywoodclassichorror #movieclassics #countdowntohalloween
Did I mention I’m in love with my bedroom’s ne Did I mention I’m in love with my bedroom’s new look? 🥰 Here’s a look into what the bed area looks like now.

Details ↓↓↓
☆ I added stripes to my wall, because for some reason I’ve been really into gothic decor. I don’t even know if you can fully call it that due to what my theme looks like now but I was very inspired by #beetlejuice when I did these walls. I currently have 2 accent walls and they were super easy to do.

☆ I’ve got way too many clothes and had never had a chance to really wear my @bear gear (with exception of my hoodie. I swear I could live in it and be happy), so I decided to buy frames from @ikeausa to display the two shirts I bought during the DEAD TO THE WORLD tour.

☆ Speaking of IKEA, I wanted a fresh new look for my bed so I got this super cute, pink duo-tone duvet cover and these very cool throw pillows to line the top of my bed. They really complete the look I was going for!

☆ Since I’ve been going stir-crazy without being able to travel and was supposed to make my way to NYC for my birthday back in March, most of my free time has been spent looking at my old travel pictures. My favorite NYC moment was when I went to the Blondie mural that’s near what used to be CBGB&OMFUG. By the way, the mural here used to be a Joey Ramone one (which is what I was hoping I’d find) until I found out that it got replaced with Blondie. Although I love The Ramones, I’m pretty in love with this mural’s design.

☆ Keeping up with my vintage horror obsession, I purchased a few art pieces from @classycreeps and @tragicgirls.co! I absolutely love their designs and style, and luckily the colors of the prints go well with the theme I was going for (which was after I bought these 😅). I’ll take a better picture of the entire area since there are 7 prints in total.

☆ Last but not least, I purchased these buttons from @omocat quite a few years ago. I hadn’t thought of putting good use to them until now. ✨
#ohnoesdani #bedroomgoals #newlook #neonpinkdecor #highcontrastmode #roomaesthetics #bigboldbeautiful #artthatilove #travelstories #concertmerch #blondie #punkrockhistory #apictureisworthathousandwords
I’m back! It’s been a good minute, hasn’t it I’m back! It’s been a good minute, hasn’t it? Between the pandemic, my business, and a few other things, I haven’t had the opportunity to be as active as I’d like to be on here. So what’s changed? ↓↓↓

☆ I’m on a pretty nifty content calendar system specifically for Gyaru and my own interests; This was created and provided by my business @SavageSirens. It’ll be the first time I’m fully merging my own personal interests outside of the Gyaru fashion and subculture.

☆ #ThePandemicMadeMeDoIt: I revamped my room and it’s now got a fresh, new, ⚡️ELECTRIC⚡️look to it. I can’t wait to talk more about this, but in the meantime, here’s a closeup of my framed @bear t-shirt from the DEAD TO THE WORLD tour. 😍

☆ As of the end of May, I started going on this huge spree of supporting small businesses, especially POC-owned. I’ve posted a few stories of items I’ve purchased already but I can officially make posts about them properly as they deserve.
#ohnoesdani #roomdecor #inmyroom #bedroomdecor #walldecorations #DIYgoals #mysanctuary #bandmerch #savagesirens #upcloseandpersonal #blackbear
Did I mention I miss O’ahu a lot? I finally made Did I mention I miss O’ahu a lot? I finally made a blog post about it!
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Check it out for recommendations, more pictures, and if that’s not enough, head on over to my Instagram stories for a full spam of absolutely everything from that trip! 🌺 🏝 ✨ .
Have you been to O’ahu before? What did you think about it?
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#ohnoesdani #girlswhotravel #waikikibeach #beachvibes #islandlife #lifeinoahu #dreamdestinations #beachgetaway #imisstraveling #solotraveler #oceanview #gameoftones #travelholic #seetheworld #theisland
Waikiki sunsets are amazing. ✨ . Hawai’i has b Waikiki sunsets are amazing. ✨ .
Hawai’i has been a dream destination for me that was always slightly out of reach. This year before the travel restrictions, I was able to go for a full week while attending a design conference.
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I’m hopeful that I’ll go back to visit soon! Though I spent most of my time within Waikiki, there’s so much that’s still left to explore. 🌺 🏝 🌊
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#ohnoesdani #girlswhotravel #waikikibeach #beachvibes #islandlife #lifeinoahu #dreamdestinations #beachgetaway #imisstraveling #solotraveler #oceanview #gameoftones #travelholic #seetheworld #theisland
One thing that really frustrates me is that I don’t have a makeup routine. I just kind of… go with whatever at the time and never can I actually recreate the same look I had a few days ago.
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Since I work from home, I don’t really have chances to go out and dress up like  I used to anyway, so I’ve been living it up in zero makeup and pj’s all day every day.
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Now that the セレブーGAL guide is out, I’ve got half a mind to order a new tracksuit too (because yes, I own a Juicy Couture tracksuit from wayyy back in the day).
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Anyway, here’s my face from a couple of days ago. 🌺 ✨ .
#ohnoesdani #gyaru #gaijingyaru #ギャル #gaijin #セレブー  #latingyaru #mexicangyaru #soylatina #chicanoculture #latinxculture #ギャル #オラオラ系 #alamexicana #gyarumexico #jfashion #japanesefashion #ブランド #gyarulatinoamerica #blog #ブログ #ギャルブロガー #gyarulatina #motd #fotd
Blog post UP! ↑↑ I may have gone a teeny tiny Blog post UP! ↑↑ I may have gone a teeny tiny bit overboard on this guide but the Serebu Gyaru guide is finally up and running!
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I wrote about this on one of my previous posts and I really wanted to get this guide going with the different ways to carry Serebu GAL style alongside a few tips. ✨
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I’m trying to keep a similar format to the original guide which is the Old School Gyaru one, so you can expect more guides in this same style too!
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Anyway whether you love 90’s-00’s fashion or the more modern and sometimes elegant (life)styles, you’ll want to give this a read!
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Also per request, I’m already planning out the next guide so stay excited!
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#ohnoesdani #gyaru #gaijingyaru #CelebrityGal #ギャル #gaijin #セレブー #セレブーGAL #kyabajou #cabaret #hostess #Y2K #emiriawiz #ギャル #オラオラ系 #elizaikeda #voguegirljapan #90sceleb #jfashion #japanesefashion #ブランド #highfashion #blog #ブログ #ギャルブロガー #90sfashion #00sfashion #fashionbrand
Blog post UP! ↑↑ New blog post, kind of! A lot Blog post UP! ↑↑ New blog post, kind of! A lot of new followers despite my inactivity so hi there! I’m Danyy.
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I’ve been in the gaijin gyaru community since around 2007 or so, but I’ve never been quite the participant. My favorite style technically is kurogyaru and favorite gal brand is D.I.Aspec (RIP).
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For quite a while, I’ve been into oldschool gyaru style (late 90’s early to mid 2000s). My favorite western brands tend to be surf ones.
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I’m a lover of knowledge, especially when it comes to gyaru subculture and fashion, and while I’m super inconsistent in posting, I really hope the information from my posts makes it worthwhile!
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Please tell me about yourself! ↓↓
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#ohnoesdani #gyaru #gaijingyaru #kuronba #ギャル #gaijin #kurogyaru #latingyaru #gyarulatina #96gal #黒ギャル #外人 #外人ギャル #ギャル #オラオラ系  #メイク #makeup #jfashion #japanesefashion #getwildbesexy #oldschoolgyaru #aboutme #復活 #エッグ #selfie #blogger #blog #azfashion #fotd #ブログ #ギャルブロガー
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